EOS Sets New Standards For Lip Balm

EOS, or Evolution of Smooth, came into an oversaturated market and became the number one lip balm choice for the young generation. For over one hundred years, when people bought lip balm, they searched the store for the small cylinder, Chapstick. Seven years ago, EOS changed the world of lip balm with their pastel-colored orbs.

According to fastcompany.com, EOS’ lip balm quickly took over stores like Walmart and Target. The products are now also sold by online retailers Lucky Vitamin and  ULTA. EOS quickly gained support from celebrities Christina Aguilera and Kim Kardashian. The cute lip balm were featured in tons of beauty and fashion magazines.

 EOS lip balm quickly created a $250 million company that has become the second-best selling lip balm in the country. They even rose above the likes of Chapstick and Blistex, which have been around for decades.

This fast-growing company sells over 1 million orbs a week and their future is even more promising. The lip balm market is expected to increase to $2 billion in the next few years. This projection is driven by the consumers’ demand for natural and organic products; something EOS specializes in.

Beginning as a small start-up, EOS started out focusing every bit of their attention on creating quality products and getting them distributed. Co-founders, Sanjiv Mehra, Jonathan Teller, and Craig Dubitsky, had an impossible idea of shaking things up in the beauty industry.

Their prime candidate for a change was the lip balm category. They noticed that most lip balm were unchanged from decades before. They believed that most brands were driven by only cutting their costs and still competing on price with other brands. There lied their opportunity.

They targeted women, who studies have shown overwhelming use lip balm in comparison to men. The co-founders started creating a product that would be customized for a woman’s everyday experiences. They needed a product that was effective and also very pleasurable to use. Thus, EOS Lip Balm was created, and has flourished ever since.

Read full article here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick?utm_content=buffer47040&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Dick DeVos Seeks To Reform Education And help His Local Area

Dick DeVos is a philanthropist who has been on my radar for a number of years after I became aware of the work towards education reform he has played an important role in over the course of the last 30 years. I found out much more about the work of Dick DeVos and his wife Betsy through an interview with Betsy DeVos published by the Philanthropy Roundtable that explained much about the reasons why the couple became involved in the reform movement, and how they have worked in different political and philanthropic area to achieve the success they feel is not completed yet. For Dick DeVos, the need to find political answers to the many issues involved with education reform has driven him to become a member of the Michigan State Board of Education, and to work with politicians from all sides of the political spectrum to create a better way of bringing school choice and voucher programs to people across the U.S. The need to help others find the best ways of educating their children successfully came from a single visit to the Potter’s House Christian School in Michigan, which I am happy to see led to education reform becoming a major part of the life of Dick DeVos.


The Dick and Betsy DeVos Foundation is a major part of the success I feel Dick DeVos has made of his own life, which include his period as the President of the AmWay Group. Established in 1990 the foundation has been one of the top groups I feel has helped millions of people across the U.S. in education and health care reform; Dick DeVos has not limited himself to simply providing funding for educational programs, but instead also looks to aid the people of Michigan following the 2008 economic slowdown. Through his work with the Kennedy Center for the Arts and the Grand Action Plan Dick DeVos has impressed me by providing arts and business programs designed to increase the cultural and financial success of the Grand Rapids, Michigan region.


Tips For Healthy And Beautiful Hair

How To Keep Your Hair Healthy And Beautiful

Your hair, while it may be dead plays a pretty important role in your appearance. It is also actually an indicator of your health. Below are some tips and words of advice to keep your hair looking good, healthy and shiny so that you look your best everyday.

It is absolutely vital to keep your hair moisturized. This is what gives your hair volume and shine. Dry hair can look stiff and dull. On the other hand, you do not want to have oily hair either. Oily hair can look dirty and clump together. This can lead to a messy appearance.

The key to having healthy and beautiful hair is to use the right shampoo for your hair type. If you have oily hair, use a gentle and mild shampoo that will cleanse your hair of excess oil but won’t strip too much and cause you to have dry, dull hair. If you have dry hair use a moisturizing shampoo that will add volume and shine. Finding the right shampoo and balance is key to maintaining a healthy appearance of your hair so you look and feel great.

When you are looking for a hair care product, you may be swamped by the staggering number of choices you have at your disposal. There are shampoos, conditioners, detanglers and many other hair care products you can buy. Do you need all of them? Will they be effective?

Wen By Chaz Dean is an all natural botanical based hair care product that replaces your existing shampoo, conditioner, detangler, deep conditioner and leave in conditioner. It is a five in one product that can be used for many different hair types. Wen will add moisture, volume and shine to dry, dull hair. It can be used on many different hair types including, colored, wavy, curly, frizzy, long and short. Wen can even be used on ethnic hair type.

The secret to WEN is that is gently cleanses the hair without removing the natural oils found in your hair. Hair is cleaned but left moisturized, thus creating shine and volume. It also helps to detangle hair and protect it from the elements. Wen offers a 60 day money back guarantee on Guthy-Renker or QVC and does not contain any harsh chemicals like parabens.

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