In the recent past, Music streaming services have been the trend. Since many of us lay on the fan side, we know well that the businesses involved are gaining much popularity with much ease via the platform. However, what we may not have any idea about is how much the companies involved generate. Without any doubt, music streaming service providers are making millions of dollars. For the likes of Spotify, Apple Music, stories of success have always been told in a positive manner. However, for Jay-Z (Tidal), business has been filled with ups and downs in the past few years.
Most people expected Jay-Z to freeze when everything in his multi-million dollar business seemed to go south. However, the successful artist took the matter into his hands with the intention of redefining Tidal. We may say that Jay-Z is not well-equipped in the business world, but one thing remains for sure, he knows who to partner with when it comes to running for the money. Recently, Tidal has been filled with new faces. However, having Desiree Perez in the company has brought a new definition to what we used to know as Tidal.
With companies such as Samsung, Spotify, and Google approaching Jay-z with the intention of taking over Tidal, most people thought Perez had come on-board to initiate the deal. However, to a surprise, her mission was different in Tidal. Renowned for her strong negotiating abilities, this time round, Desiree Perez has been tasked with taking Tidal to another level. Source billboard.com.
Shawn Carter, popularly known as Jay-Z, together with Perez have been enjoying a good working relationship. Desiree Perez has been in the entertainment business for over two decades. Her credentials, as well as her achievements, speak more about her. Perez is married to “OG” Juan Perez who leads Roc Nation Sports. Besides, Perez has strong negotiation and accounting skills which place her as the right candidate to finalize any deal.
Since joining Tidal, Perez has been working closely with Jay-Z to see Tidal boom with new memberships as well recording more and more music fans that bring about business. As a result, Perez has assisted Tidal to finalize most of their profitable bargains with the mission of getting the customers interested. Under her management, Tidal app is said to be experiencing positive growth through the competitive market. Over and over again, Perez has turned down companies’ offers to buy Tidal, and with the recent track-record, it is evident that she wishes to turn Tidal into a multi-million dollar company. Check this out.
Rumor has it that Tidal plans to partner with Spotify to form a company called ‘Tidal Powered by Spotify.’ Judging from Perez’s growth mindset, and debt challenges, the partnership is expected to happen anytime soon since it appears to be the best deal for the company.