How EOS Displaced their Competition

EOS seemingly emerged out of nowhere to become the premier seller of Skin Care products in the United States. Of course, the emergence of the brand was more involve that that and involved a significant amount of planning and understanding of the market.

EOS  lip balm was co-founded by industry stalwarts who had extensive experience in several major manufacturing companies including Pepsi and Unilever. They were used to developing detailed understandings of the markets which the served and in developing products that fit the needs of their customers. Instead, what they saw in the lip balm market was an industry that was underserved by their competition. As an example, the products that were sold by the brands they would soon be competing against were very similar to the products sold a century earlier. Lip balm wasn’t being modified to meet the needs of modern consumers and had artificial and manufactured tastes; very contrary to the all-natural and organic trends that were emerging.

EOS decided to build their lip balm from the ground up and created an all-natural and organic lip balm that was sourced with high quality ingredients such as shea butter and jojoba oil. Vitamin E and C was added to create a superior level of protection for your lips, and the brand created some unique and interesting flavors such as Vanilla Mint and Blackberry Nectar which didn’t exist before but had a varied flavor that did not taste fake or like medicine. EOS lip balm packaged their products in unique applicator cases that were shaped like small eggs, but had unique hands free applications that were clean and sanitary.

Customers flocked to this new brand, and, in particular women, who were the inspiration for the design of the EOS lip balms. In doing so, EOS was able to outperform the stagnate bellwethers such as Chapstick in the industry and provide a new and wonderful product that customers adored.

EOS products are sold on Amazon and http://www.target.com/p/eos-organic-lip-balm-sphere-summer-fruit/-/A-13352556