There was an interesting article recently in the Huffington Post that talked about how brands are using the power of the crowd to achieve growth. In particular, the article focused on Fabletics, a well known fashion brand who has taken the fashion industry by storm. They point to the two hundred percent growth rate of Fabletics, and how they achieved two hundred and fifty million dollars in revenue and one million paying members in just a few short years.
What exactly is the power of the crowd? It refers to user generated online reviews. These are important, as they increase trust in your business. In fact, over eighty four percent of people said that they trust online reviews as much as they would trust a recommendation from a friend or relative. This isn’t a joking matter. Over fifty percent of people say that they do research on online reviews on a regular basis. If you do what Fabletics did, people will discover only good and positive information about you online. If you fail to tap into the power of the crowd, people will see nothing about you online. You need to have the awesome reputation that Fabletics enjoys in order to enjoy the same level of growth and success that they have.
User reviews do not just let you enjoy a greater level of trust and brand awareness. They also bring you positive results in the search engines. According to MOZ, which is a trusted source of all things related to search engine optimization, user reviews will push up your listings in the search engines. Of course, they should be positive reviews.
The truth is that there are more opportunities for getting online reviews than ever before. You can get reviews on sites such as Yelp or Trustpilot or any other site where independent users write reviews and give you ratings. Of course, you can also write reviews and testimonials from customers on your own site.
Kate Hudson is one of the driving forces behind Fabletics and their growth rate. She is a well known actor, but you may not have known about her business acumen. She is the one who gave Fabletics advice about all these issues and about many other marketing strategies. She supports the Fabletics brand in a vocal way, and is well known to promote them. She has been with them from the beginning and has led them to receive a top rating with the BBB.