Fabletics is one of the few brands available on the market that have made active wear affordable to the general public yet still remain extremely cute. The brand was launched in October 2013 and has been blazing a trail across the globe with its innovative thinking and excellent customer service. Women across the globe can now dress just like their favorite stars and Kate Hudson is a role model for many both young and old.
Marie Claire Magazine interviewed Kate Hudson on her Fabletics brand as well as up and coming lines that will be added to the collection. Kate Hudson is a role model to many women across the globe and makes for the ultimate bran ambassador. Her 2 other cofounders, Adam Goldenberg and Don Ressler, both share her passion for the brand and were the master minds behind the product launch. Active wear was rising fast in popularity among the stars yet there were no affordable brands out there that catered to the average individual. Quality activewear was expensive and did not always cater to both men and women in a single brand. Fabletics takes the active wear collection to both genders allowing access to great active clothing at the most affordable pricing.
One of the new lines of Fabletics that are launching in April is the performance swim wear. This is an industry first and allows the wearer to be fully active while wearing the swim wear without having to risk the swim wear moving. It is tightly fitted to the body and provides exceptional support for the wearer. Although the swim wear was created with protection in mind it does not shy away from sexiness as well as femininity. This is very rare to find as most often swim wear that is made with protection in mind does not take fashion and sexiness into consideration.
Kate Hudson often gets asked by people if the brand could go high fashion but she reveals that this would defeat the purpose of the brand. Fabletics is made for the average consumer and high fashion would require more money on manufacture which would raise the price of the clothing significantly. There is no need to go high fashion as the purpose of the brand is to inspire women and men around the world to be fit and healthy and allow them to go out and be as active as possible without having to worry about the clothing on their bodies. The Fabletics brand is a direct to consumer brand and therefore can offer the same quality as more expensive brands and yet still remain lower in price and extremely affordable. A lot more is to come for the brand in the future.