Luiz Carlos Trabuco Cappi has been the President of Banco Bradesco – bigger than every other bank in the nation of Brazil except for one, formed by a super-merger in 2008 – since 2009, having given his mind, body, and soul to the financial institution for an astounding 48 years since his hiring at Bradesco’s original branch in Marília, São Paulo. Mr. Trabuco is arguably best known for securing the entire Brazilian branch of HSBC Brazil, a subsidiary of HSBC Holdings Ltd, that sold for 5.2 billion United States Dollars just two years ago, or 17.6 billion reals.
Mr. Trabuco is certainly a unique executive, in both his performance in his past eight years atop the helm of Bradesco, as well as his journey to the top. While most executives, most notably those of the largest companies in the world – like Bradesco – find employment as CEO, COO, or another Chief blank Officer by getting hired from an external, independent company they’ve never worked at before, Luiz Carlos Trabuco Cappi has spent 100% of his working career with Banco Bradesco. Mr. Trabuco spent forty straight years with the bank, quite literally working his way from the ground up.
Born in Marília, São Paulo, Brazil in October of 1951, Luiz Carlos Trabuco Cappi had dreams of leading people, in whatever field he chose to work in. Although the young Trabuco wasn’t even 18 years of age at the time, Luiz enrolled himself into the University of São Paulo. Although his birth city is in the same state as USP, he traveled over five hours to attend the university, realizing that in order to build a strong foundation for his career, he’d need to make sacrifices. And one of those sacrifices was his plan of living.
He earned the modern-day equivalent of a bachelor’s degree at USP in Philosophy from the School of Philosophy, Science, and Letters. At the time, Luiz knew deep down that that single degree could help him travel long distances in whatever field he worked in, oblivious to the fact he’d eventually become one of Brazil’s most highly respected executives in financial services. However, Mr. Trabuco decided to stay in college and earn a graduate degree, this time transferring to the School of Sociology and Politics of São Paulo, nestled in the same university he earned his first degree from. The hard-working 20-something quickly obliterated all necessary courses for a postgraduate degree in Socio-Psychology, a field very few people majored in at the time, as very little was known about the brain and psychology.
Despite being able to work directly out of high school if the hard-working young man desired, Luiz Carlos Trabuco Cappi’s two degrees prepared him for his future position as the President of Brazil’s second-largest bank. In 1969, Mr. Trabuco had applied for a position as a bank teller in his hometown of Marília, working there for two years after earning the job. Mr. Trabuco exhibited a high level of dedication, making the travel of more than five hours back to Marília, even though he had went to two schools and lived in Cidade de Deus, the metropolitan area of the state of São Paulo.
After those two years – he obviously didn’t quit – he was offered a position at the headquarters of Bradesco in São Paulo, moving yet again, showing great effort to please his employer in Banco Bradesco. Working through various positions throughout his years, he was named Executive Vice President of Bradesco’s insurance subsidiary, next moving up to the role of President in 2003. Six years later, in 2009, Luiz Carlos Trabuco Cappi became President of the entire organization, not just the subsidiary, having held the position for eight years straight as of today.