The life and career of Lime Crime founder and CEO Doe Deere have taken her across many different areas of the marketing and cosmetics industry as she has taken a different approach to becoming a successful makeup entrepreneur. Deere has taken on a number of different roles as she has embarked upon a career that has taken her from her native Russia to success in the U.S. and around the world; Deere has lived and worked on both coasts of the U.S. as she has looked to find the best position for herself in the business world.
Doe Deere believes she has always been something of an entrepreneur and has looked to spend much of her time seeking success in the business world when she embarked on her first career steps as a child in Russia; in her native Russia Deere sold temporary tattoos to her contemporaries before looking to the future and a life in New York that began when she was 17. The Lime Crime founder has spent the majority of her time studying fashion at New York’s prestigious FIT before embarking on a career in music that began as the future cosmetics entrepreneur lived in New York from 1998 to 2012.
During her early career Doe Deere divided her time in New York’s Manhattan and Brooklyn between her attempts to build a fashion career with the music career she also sought with a band that included her husband. A move to Los Angeles may not have given Deere’s music career the boost she hoped for, but did provide her with the chance to begin her career as a makeup entrepreneur that would last long into the future.
Deere explains her makeup career began with a search for unusual colors for both herself and her burgeoning clothing brand, Lime Crime, which required bright and bold colors that were difficult to come by. Doe Deere decided to create her own cosmetics and would find them more popular than her clothing line, which prompted a switch from clothing to cosmetics for the fashion entrepreneur.
Despite the success she has achieved as the CEO of Lime crime, Doe Deere believes she still has something to give to the people of the world who wish to follow in her footsteps as a cosmetics entrepreneur. The self titled “Queen of the Unicorns” has millions of Instagram followers and believes she can act as an inspiration for others to act as themselves, just as Deere does each day; the fear of judgement women face on a daily basis is something Doe Deere hopes to eliminate from the lives of her “unicorn” followers.
Check out her website