It would be foolish for a fashion company, especially a fairly new one, to try and poke the bear and mess with Amazon in the retail clothing world. That is exactly what Kate Hudson’s Fabletics is doing, and they are succeeding on a grand scale too. In just a couple years, the Fabletics company has already made over $250 million in sales and is showing no signs of slowing down. The company sells high-quality active wear for women, at the lowest prices and widest selection, and this is only part of the reason for their success.
If you listen to Hudson, she credits the success of her company to reverse-showrooming. Hudson says that you are not going to be pressured to buy anything when you walk into her stores, in fact, she encourages you to try things on, feel the quality of her merchandise, then go home and think about it. This goes against everything women know in the retail world, but it is working for Kate Hudson’s Fabletics. Walk into her retail stores, open an account, take the Lifestyle Quiz, and you are going to have a shopping experience like no other.
Hudson says the reason women are raving about her clothing and the overall buying experience is because it is nothing like they have experienced before. Women try on anything they want in our stores, then later that day they are home in a relaxed atmosphere and return to our website. The way the reverse-showrooming works in this instance is everything you tried on in the store is now right there in front of you online.
Instead of trying to remember the style or design of the clothes you fell in love with, each piece you touched is in your account to review. Now you can simply add them to your shopping cart, or buy similar pieces of active-wear based on the sizes or styles you already know that you love.
Compared to Amazon, there really is no comparison. On Amazon, you buy some based on a picture and hope for the best when it arrives. With Kate Hudson’s Fabletics, not only are you getting exactly what you already love, the company is going to help make shopping even easier. based on your Lifestyle Quiz answers, each month a personal shopper assigned to your account is going to pick something that aligns with your choices.
Simply approve the selected purchase each month, reject it, or shop for something new in the store. No pressure, and nothing ever ships to you without your full permission first.