HuffPost Reveals the Secret of Fabletics and Their Success

There was an interesting article recently in the Huffington Post that talked about how brands are using the power of the crowd to achieve growth. In particular, the article focused on Fabletics, a well known fashion brand who has taken the fashion industry by storm. They point to the two hundred percent growth rate of Fabletics, and how they achieved two hundred and fifty million dollars in revenue and one million paying members in just a few short years.

 

What exactly is the power of the crowd? It refers to user generated online reviews. These are important, as they increase trust in your business. In fact, over eighty four percent of people said that they trust online reviews as much as they would trust a recommendation from a friend or relative. This isn’t a joking matter. Over fifty percent of people say that they do research on online reviews on a regular basis. If you do what Fabletics did, people will discover only good and positive information about you online. If you fail to tap into the power of the crowd, people will see nothing about you online. You need to have the awesome reputation that Fabletics enjoys in order to enjoy the same level of growth and success that they have.

 

User reviews do not just let you enjoy a greater level of trust and brand awareness. They also bring you positive results in the search engines. According to MOZ, which is a trusted source of all things related to search engine optimization, user reviews will push up your listings in the search engines. Of course, they should be positive reviews.

 

The truth is that there are more opportunities for getting online reviews than ever before. You can get reviews on sites such as Yelp or Trustpilot or any other site where independent users write reviews and give you ratings. Of course, you can also write reviews and testimonials from customers on your own site.

 

Kate Hudson is one of the driving forces behind Fabletics and their growth rate. She is a well known actor, but you may not have known about her business acumen. She is the one who gave Fabletics advice about all these issues and about many other marketing strategies. She supports the Fabletics brand in a vocal way, and is well known to promote them. She has been with them from the beginning and has led them to receive a top rating with the BBB.

Kate Hudson’s Fabletics Has Amazon Looking Over Their Shoulders

When Amazon is concerned about one of their competitors gaining ground, it usually is something short-lived. Amazon has thousands of competitors in the busy fashion e-commerce market that have tried to nip at their heel,s but they usually fall off without much of a threat. The reason being is Amazon takes in 20 percent of all the sales in that cluttered space. Now all of a sudden it appears that Kate Hudson’s Fabletics is making a real charge for the spot Amazon currently occupies. Looking at sales numbers alone, Kate Hudson’s Fabletics has managed to generate an impressive $250 million in sales in a little over three years.

 

Just listen closely to what Hudson says are the two driving forces in her athleisure brand success. She started by talking about the membership perks her company offers, then she talks about reverse showrooming and how it complements the other. Look inside one of the Fabletics stores in the mall. This is something unlike any other shopping experience that you may have seen. Women are trying on every piece of workout apparel in the store, taking a lifestyle quiz, and even window-shopping, all without any heavy sales pressure from the store associates.

 

The magic in the success of this company takes place at the Fabletics website. If you were inside the store at the mall and were trying on the clothing, it was uploaded to your membership profile for you to just pick up exactly where you left off while at the mall. If you now know what sizes fit your frame perfectly, then you are able to just hit the larger inventory of the e-commerce site, basically filling up your cart with impulse after impulse buys. This is part of the reason the sales for Kate Hudson’s Fabletics are on the rise year after year.

 

Now the membership perks do not end there, in fact, they are plentiful at Kate Hudson’s Fabletics. Each order that you place online has free shipping, apparel in the mall store and online are discounted, and you get your own shopping assistant who picks a piece of active-wear each month for you to consider. This does not sound anything like the shopping experience you get at Amazon or any number of other clothing stores. Kate Hudson’s Fabletics has discovered how to build a loyal customer base that come back month after month looking for the latest in women’s active-wear.

Kate Hudson’s Fabletics is Poised to Crush Amazon Fashion Sales

It would be foolish for a fashion company, especially a fairly new one, to try and poke the bear and mess with Amazon in the retail clothing world. That is exactly what Kate Hudson’s Fabletics is doing, and they are succeeding on a grand scale too. In just a couple years, the Fabletics company has already made over $250 million in sales and is showing no signs of slowing down. The company sells high-quality active wear for women, at the lowest prices and widest selection, and this is only part of the reason for their success.

 

If you listen to Hudson, she credits the success of her company to reverse-showrooming. Hudson says that you are not going to be pressured to buy anything when you walk into her stores, in fact, she encourages you to try things on, feel the quality of her merchandise, then go home and think about it. This goes against everything women know in the retail world, but it is working for Kate Hudson’s Fabletics. Walk into her retail stores, open an account, take the Lifestyle Quiz, and you are going to have a shopping experience like no other.

 

Hudson says the reason women are raving about her clothing and the overall buying experience is because it is nothing like they have experienced before. Women try on anything they want in our stores, then later that day they are home in a relaxed atmosphere and return to our website. The way the reverse-showrooming works in this instance is everything you tried on in the store is now right there in front of you online.

 

Instead of trying to remember the style or design of the clothes you fell in love with, each piece you touched is in your account to review. Now you can simply add them to your shopping cart, or buy similar pieces of active-wear based on the sizes or styles you already know that you love.

 

Compared to Amazon, there really is no comparison. On Amazon, you buy some based on a picture and hope for the best when it arrives. With Kate Hudson’s Fabletics, not only are you getting exactly what you already love, the company is going to help make shopping even easier. based on your Lifestyle Quiz answers, each month a personal shopper assigned to your account is going to pick something that aligns with your choices.

 

Simply approve the selected purchase each month, reject it, or shop for something new in the store. No pressure, and nothing ever ships to you without your full permission first.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

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Kate Hudson’s Fashion Line is Gaining a Foothold in the Fashion Market

The modern fashion world is a tough nut to crack. No one knows this better than those who are trying to build an e-commerce enterprise in the shadow of the major market players. Amazon alone accounts for over 20% of all e-commerce and this leaves pretty slim opportunities for enterprising startups.

 

Nevertheless, Fabletics is setting new precedents and showing that with a creative approach to your market, great things are possible. How great? Well, Kate Hudson’s line of sportswear has seen great success despite these odds and in the last 3 years has reached a total worth of $250 million.

 

How is all this possible?

 

Flexibility and versatility are two important components of a successful approach to the unpredictable market trends that affect the biggest companies. Fabletics exemplified this versatility and flexibility by moving away from the established notions that top-quality and high-prices are the hallmark of exquisite high-fashion.

 

Online consumers appear to be moving in this same direction and are quick to favor well-known brands that continuously churn out fascinating styles and design options. If they are also supported by excellent customer service, the modern consumer can hardly refuse.

 

These are the qualities being favored in the modern market and Fabletics knew this. Which is why they have set themselves to head off their clients with some best practices for showcasing their products and ensuring an increase in customers, profits and greater success.

 

Fabletics and The “Reverse Showrooming” Methods

 

Showrooming fashion designs and styles is always a gamble for the big names in fashion. The most common practice for a budget-wise consumer is to browse the shop, find what they like and then proceed to procure their attire from a cheaper brand or even have the designs tailor-made at a fraction of the cost.

 

Fabletics has circumvented this roadblock by setting up an intelligent membership system that provides members with reduced costs for the items they have browsed at the Fabletics Showroom. Those that have found interesting items at other showrooms will also find the Fabletics options are being offered at a reduced price.

 

Creating a membership plan that aims to provide their clients with their choice of fitness attire at the best prices possible is what makes all the difference. Memberships are offered online as well as through a wide range of events at physical locations.

 

Customer service is another big selling point for the Fabletics brand. With a dedication to the providing ad hoc solutions to the quest for better health and fitness, clients feel they have a strong supporter in Fabletics. This kind of relationship generates that trust and confidence that will keep clients loyal and ensures more sales and customers in the future.

 

If you would like a sample of this keen attention to customer needs and goals, check out the Fabletics Lifestyle Quiz. This short series of questions places an emphasis on the customer and provides the information Fabletics needs to provide the best service possible.

 

 

By keeping the needs and desires of their clients at the forfront of their marketing techniques, Fabletics is much more than a provider of fitness attire. They have made clients friends and eagerly share their goals, this kind of connection is gold.

Technology and fashion: An uncommon and unique union of the 21st century

The fashion industry and the technological industry has gone through massive changes since they became a part of the human culture. Today, fashion and technology that we know of are miles ahead of what it used to be. With times, technology has become the new fad and fashionable while fashion has become technologically fashionable. Chris Burch has presented a brief glimpse into the past and the present which affects the immediate future of the two entities.

The recent past and the current now
Technology grows with the popularity of what one considers fashionable which holds the truth. The mating of technology and fashion in recent times has given rise to their new lovechild which Dutch designer Anouk Wipprecht proudly incorporates into her designs. Anouk has been known to design styles like a drink making-dress, the Daredroid and Pseudomorphs, the self-painting dress which garnered much attention on fashion ramps.
The future
Fashion and tech are also advancing towards making the human race safe with certain unique inventions like a system that was made for one to wear around the neck called an airbag for cyclists. The aim was that in the case of a fall, an airbag emerges and saves the cyclist. There is another invention called the frontline gloves that will be used by firefighters which would allow them to communicate with simple hand gestures. Designers also seem to be using recycled materials to make t-shirts and jackets out of them.
Can technology and fashion work cohesively with each other?
Chris is of an opinion that technology and fashion can work very well with each other for instance, the introduction of Google’s glasses. It seemed plausible from a geek’s point of view and not otherwise. Add to that the cost of the product and we had a failure. Fashion came along to help in this regard with top fashion designer Diane Von Furstenberg incorporating those very glasses on the ramp with her models.
The fashion world and technology have a lot to contribute and can certainly work in unison with each other. Technology doesn’t just help create beautiful fashion but helps in creating functional fashion. Likewise for fashion. The two can come together and help create a better world.
About Chris Burch
Chris Burch is the founder of Burch Creative Capital. (http://creativeburch.com/2016/09/creative-productivity-deliver-best-worlds-job/) He started his career as an undergrad at Ithaca College after the completion of which Chris and his brother started the Eagles Eyes Apparel which grew to $165 million which was ultimately sold. Chris has a diverse investment portfolio and has been instrumental investing in various businesses most notable of them being the real estate ventures spanning across North and South America.
The year 2011 saw Chris Burch venturing into the fashion world with investments in TRADEMARK. He is currently supporting various consumer product brands ranging from apparel to organic food industries. Apart from being an entrepreneur, Chris also spends his time in philanthropic efforts like research and other initiatives in Mt. Sinai hospital in New York and the Henry Street Settlement.