Kate Hudson’s Fabletics is Poised to Crush Amazon Fashion Sales

It would be foolish for a fashion company, especially a fairly new one, to try and poke the bear and mess with Amazon in the retail clothing world. That is exactly what Kate Hudson’s Fabletics is doing, and they are succeeding on a grand scale too. In just a couple years, the Fabletics company has already made over $250 million in sales and is showing no signs of slowing down. The company sells high-quality active wear for women, at the lowest prices and widest selection, and this is only part of the reason for their success.

 

If you listen to Hudson, she credits the success of her company to reverse-showrooming. Hudson says that you are not going to be pressured to buy anything when you walk into her stores, in fact, she encourages you to try things on, feel the quality of her merchandise, then go home and think about it. This goes against everything women know in the retail world, but it is working for Kate Hudson’s Fabletics. Walk into her retail stores, open an account, take the Lifestyle Quiz, and you are going to have a shopping experience like no other.

 

Hudson says the reason women are raving about her clothing and the overall buying experience is because it is nothing like they have experienced before. Women try on anything they want in our stores, then later that day they are home in a relaxed atmosphere and return to our website. The way the reverse-showrooming works in this instance is everything you tried on in the store is now right there in front of you online.

 

Instead of trying to remember the style or design of the clothes you fell in love with, each piece you touched is in your account to review. Now you can simply add them to your shopping cart, or buy similar pieces of active-wear based on the sizes or styles you already know that you love.

 

Compared to Amazon, there really is no comparison. On Amazon, you buy some based on a picture and hope for the best when it arrives. With Kate Hudson’s Fabletics, not only are you getting exactly what you already love, the company is going to help make shopping even easier. based on your Lifestyle Quiz answers, each month a personal shopper assigned to your account is going to pick something that aligns with your choices.

 

Simply approve the selected purchase each month, reject it, or shop for something new in the store. No pressure, and nothing ever ships to you without your full permission first.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

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Kate Hudson’s Fashion Line is Gaining a Foothold in the Fashion Market

The modern fashion world is a tough nut to crack. No one knows this better than those who are trying to build an e-commerce enterprise in the shadow of the major market players. Amazon alone accounts for over 20% of all e-commerce and this leaves pretty slim opportunities for enterprising startups.

 

Nevertheless, Fabletics is setting new precedents and showing that with a creative approach to your market, great things are possible. How great? Well, Kate Hudson’s line of sportswear has seen great success despite these odds and in the last 3 years has reached a total worth of $250 million.

 

How is all this possible?

 

Flexibility and versatility are two important components of a successful approach to the unpredictable market trends that affect the biggest companies. Fabletics exemplified this versatility and flexibility by moving away from the established notions that top-quality and high-prices are the hallmark of exquisite high-fashion.

 

Online consumers appear to be moving in this same direction and are quick to favor well-known brands that continuously churn out fascinating styles and design options. If they are also supported by excellent customer service, the modern consumer can hardly refuse.

 

These are the qualities being favored in the modern market and Fabletics knew this. Which is why they have set themselves to head off their clients with some best practices for showcasing their products and ensuring an increase in customers, profits and greater success.

 

Fabletics and The “Reverse Showrooming” Methods

 

Showrooming fashion designs and styles is always a gamble for the big names in fashion. The most common practice for a budget-wise consumer is to browse the shop, find what they like and then proceed to procure their attire from a cheaper brand or even have the designs tailor-made at a fraction of the cost.

 

Fabletics has circumvented this roadblock by setting up an intelligent membership system that provides members with reduced costs for the items they have browsed at the Fabletics Showroom. Those that have found interesting items at other showrooms will also find the Fabletics options are being offered at a reduced price.

 

Creating a membership plan that aims to provide their clients with their choice of fitness attire at the best prices possible is what makes all the difference. Memberships are offered online as well as through a wide range of events at physical locations.

 

Customer service is another big selling point for the Fabletics brand. With a dedication to the providing ad hoc solutions to the quest for better health and fitness, clients feel they have a strong supporter in Fabletics. This kind of relationship generates that trust and confidence that will keep clients loyal and ensures more sales and customers in the future.

 

If you would like a sample of this keen attention to customer needs and goals, check out the Fabletics Lifestyle Quiz. This short series of questions places an emphasis on the customer and provides the information Fabletics needs to provide the best service possible.

 

 

By keeping the needs and desires of their clients at the forfront of their marketing techniques, Fabletics is much more than a provider of fitness attire. They have made clients friends and eagerly share their goals, this kind of connection is gold.

Kate Hudson Does Her Part In The Fight Against Breast Cancer

Breast cancer is a serious health problem that impacts millions of people across the world every year. Thankfully, breast cancer awareness  has become a common concern for a wide variety of people, from high school athletes, all the way up to the President of the United States.

As is to be expected, various celebrities have also decided to do their part in helping rid the world of this destructive disease. One of the most recent of these celebrities was Kate Hudson.

This beautiful young actress is one of the most philanthropic celebrities in Hollywood, and she decided to focus her fashion firm, Fabletics, on the fight against breast cancer.

Fabletics focuses primarily on creating a variety of leisure wear, and is now working with the Council of Fashion Designers of America. Her pairing helped her get chosen as the Fashion Targets Breast Cancer ambassador for the year.

This new role has her working to create a line that women will want to wear, with much of the proceedings going to help benefit breast cancer research groups on Fabletics. She will be working to use her fashion group to help raise awareness and funds for breast cancer in a positive and constructive way.

Read more: The Council Of Fashion Designers Of America And Fabletics Join Forces For Fashion Targets Breast Cancer

When asked on the pairing, Hudson said: “It’s a no-brainer…I think every person has had an experience, or a friend, or parent or themselves, that has been diagnosed with breast cancer. When you think about it, it’s very scary, but we’ve come so far…We’ve got more and more survivors, but it’s something that’s still very much a part of our lives.”

What can fans of Fabletics expect from this new fashion line? Right now, it looks like it will contain one pair of capri leggings, a bralette, and two tank tops. The clothes here are relatively simple, for comfort’s sake, and currently shaded dark shades of pink. Hudson wanted to avoid bright shades that might be hard on the eye.

Pink is one of the main colors associated with breast cancer awareness, but Hudson wanted a “…pink with some depth to it,” in order to showcase the serious nature of breast cancer. Anything much lighter would seem too trite or “loud” for the purpose of this particular line.

In celebration of her new role and Fabletics new focus on fighting breast cancer, Hudson and her mother, Goldie Hawn, dyed their hair pink. To many, this was seem as a simple publicity stunt. However, Hudson and Hawn have years of experience working on projects like this.

As a result, it’s easy to see that this one hits close to home for both of them. Hopefully, her line is a success and raises some desperately needed funds for breast cancer research.

Learn more about Fabletics:

http://www.mysubscriptionaddiction.com/category/fabletics-review

http://thekrazycouponlady.com/tips/style/fabletics-review-need-read/

Fabletics Is Doing Something New In Athletic wear and Fashion

Deciding what to wear for your workout sessions has just become a lot easier for both men and women. A new company named Fabletics has been gaining widespread attention with their unique outlook on the retail industry and fashion marketing. The company is giving their competitors a real run for their money.

Fabletics is a type of subscription based online retailer that makes all of their money in sportswear for women as well as selling accessories for women. Some people have been known to refer to these types of things as “athleisure”. Fabletics provides its members with customized outfits that are chosen depending on their ever-changing lifestyle as well as the types of clothing and style that are best suited to them. Fabletics is just one part of the company JustFab.

History

Adam Goldenberg, Kate Hudson and Don Ressler founded Fabletics in 2013, and launched the site in the beginning of October, 2013. In 2015, the company created FL2. FL2 focuses on activewear for men. Kate Hudson and her brother, another actor named Oliver Hudson, handle FL2. The company had expanded its growing stock of inventory in 2016 with the addition of dresses as well as swimwear. They continuously garner the attention of the press due to their marketing methods, which have targeted their competitor Luluemon and make heavy use of video filmed on Kate Hudson’s cell phone.

Between September and October of 2015, the company opened their debut physical stores. Malls owned by Westfield and General Growth Properties Inc. have provided the company a brick and mortar location in many areas on Facebook. These areas are The Mall in Columbia, Kenwood Towne Centre in Cincinnati, Ohio as well as St. Louis Galleria in St. Louis. The Village at Topanga, located in Woodland Hills also houses their brick and mortar stores. These are just a few of their growing locations. According to Forbes Magazine, anywhere between 75 and 100 new Fabletics locations are expected to open during the coming three to five years, making them way bigger and better.

Membership

While membership in Fabletics generally costs $49.95 every month, members have the option to skip a month without being charged for it. After registration, each member must fill out a survey with questions about their workout regimens and lifestyle choices. In the beginning of every month Fabletics sends their members outfits personally catered to them based on the answers they provide in their survey.

Fabletics- affordable active wear for all

Fabletics is one of the few brands available on the market that have made active wear affordable to the general public yet still remain extremely cute. The brand was launched in October 2013 and has been blazing a trail across the globe with its innovative thinking and excellent customer service. Women across the globe can now dress just like their favorite stars and Kate Hudson is a role model for many both young and old.

Marie Claire Magazine interviewed Kate Hudson on her Fabletics brand as well as up and coming lines that will be added to the collection. Kate Hudson is a role model to many women across the globe and makes for the ultimate bran ambassador. Her 2 other cofounders, Adam Goldenberg and Don Ressler, both share her passion for the brand and were the master minds behind the product launch. Active wear was rising fast in popularity among the stars yet there were no affordable brands out there that catered to the average individual. Quality activewear was expensive and did not always cater to both men and women in a single brand. Fabletics takes the active wear collection to both genders allowing access to great active clothing at the most affordable pricing.

 

Source: http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/

One of the new lines of Fabletics that are launching in April is the performance swim wear. This is an industry first and allows the wearer to be fully active while wearing the swim wear without having to risk the swim wear moving. It is tightly fitted to the body and provides exceptional support for the wearer. Although the swim wear was created with protection in mind it does not shy away from sexiness as well as femininity. This is very rare to find as most often swim wear that is made with protection in mind does not take fashion and sexiness into consideration.

Kate Hudson often gets asked by people if the brand could go high fashion but she reveals that this would defeat the purpose of the brand. Fabletics is made for the average consumer and high fashion would require more money on manufacture which would raise the price of the clothing significantly. There is no need to go high fashion as the purpose of the brand is to inspire women and men around the world to be fit and healthy and allow them to go out and be as active as possible without having to worry about the clothing on their bodies. The Fabletics brand is a direct to consumer brand and therefore can offer the same quality as more expensive brands and yet still remain lower in price and extremely affordable. A lot more is to come for the brand in the future.

JustFab Present a Line of Clothes for the Plus-Sized Females

The plus-sized women that are in search of a nice dress or pair of jeans do not have to go out of their way to find this. If they are looking for affordable prices and quality garments, JustFab is the way to go. This is something that is new for the JustFab site, but there is already a ton of positive feedback about this.
Read more:
JustFab Promo Codes: 20% Off Coupon, 2016
@justfab

JustFab has managed to secure a crowd of females that are interested in the new arrivals of JustFab garments that are hitting the market. According to The Curvy Fashionista, this is the start of what will be many more plus-sized garments in the future. Most fans of JustFab have agreed that this is an excellent addition to the inventory that is already available with this brand.

As JustFab connects and partners with FL2, Fabletics and FabKids it is slowly becoming a one-stop shop for customers. People that go any of these sites can see links for the other partner sites. This allows a woman to buy something for husband, kids and herself. That is why the site has become such a big part of the lives of online shoppers.

Many people will come to the site to buy gifts. This is a site that is incredibly busy during times like Mother’s Day. It is also a great site for people to consider if they want to buy something for a friend during the holidays. First time patrons get the chance to receive a discount, and that can become one of many when they start subscriptions.

There are people that get on the website and really get the change to find garments that they would not get the chance to find anywhere else. This is why the JustFab website gets a lot of good reviews through tweets on Twitter. The social media buzz enlightens a lot of people on the plus-sized garments, and customers also talk about cute sandals for the summer and trendy handbags from the JustFab online store. The JustFab plus size line adds another element that will inevitably increase the JustFab popularity even more.


Learn more about JustFab:
https://www.pinterest.com/justfabonline/

http://www.justfab.com/

Doe Deere Breaks The Rules In The Name Of Fashion Beauty

Beauty is in the eye of the beholder, and being bold and daring is who Doe Deere is. There are rules of fashion and beauty that are begging to be broken. Even though they are great suggestions for some who need guidance, but are not set in stone.

Doe Deere received the name of Unicorn Queen and is the CEO of Lime Crime makeup, because of her fashion and beauty statement that continues to break the rules. Her unique palettes of color and shades of makeup have proven to wear the nick name, “makeup for unicorns.” It’s amazing and magical colors that give you the storybook look of mermaids. However, it is cruelty-free cosmetics.

Who, but Doe Deere and her beautiful fun colors can pull this off. Only a few dare to break the rules of staying inside the lines of the color palettes. She encourages others to break a few rules and has shared a few bold and daring combinations.

There are rules and then there are some rules begging to be broken. It has been said that making one bold statement on your face at a time, such as a heavy, smoky eye would be paired with nude lips. And if you going to wear bold red lipstick, then a simple eye would be best. Limiting to one bold color on your face at the time is meant to be broken. Awe come on, you dare to be different?

Doe Deere loves to break this rule on a consistent basis. She loves her Blue Milk eyeliner with her amazing Red Velvet lip. She states that pairing Cry Baby, a bold blue lipstick with the rusty-reds of the Venus eyeshadow palette. She feels excitingly refreshed by mixing and matching colors that make her happy.

Someone made a rule that mixing too many colors is too much. Doe Deere let’s us in on her secret. Trust your instincts about your colors. Her trick for wearing multiple shades in the same ensemble is color coordination. This includes her hair and makeup. Colors of pink and green, lavender and hot pinks and of course periwinkle and peach colors. Doe Deere refers to a new line of Pradas for this season. You’ll find bright yellows paired with mints or chartreuse and cotton candy pinks. She further states that it’s perfectly ok to run wild with hues of colors.

Deere says that patterns are fun and the more the merrier. She wears print on prints and has quoted that there no wrong way to pair patterns but prefers the same color scheme or at least compliment each other.

Another rule she breaks often is wearing socks with open toe shoes. She feels that socks are a garment that is made to have fun with, so don’t hide them behind covered shoes.

Deere believes that even though neutral colors such as black, white, and grey are nice for the ‘unnatural’ colored hair, she loves her colors way too much to give them up. Consider the depth of the colors. With airy colors like pinks, pale blues, yellows or pale denim, you could use pastel hair looks. The deeper hair color like teal, violet, use more hues like Marigold yellow or red in your clothing. Have fun with your colors.

Putting Your Best Foot Forward With Paul Evans

These days, there has been talk about men dressing better and becoming more fashionable. Many people are not just speaking this trend into existence, they are noticing it happen right before their eyes. Men these days are worried about their clothes, they are concerned about the way certain things fit. Men are also buying glasses that they consider to be cool. One of the bigger trends many people are witnessing is that men are now joining shave clubs. A shave club is a membership that gives men the ability to try new razors and different kits every month. Men who are members would get shave kits every month that gives men the ability to develop a love for a different razor. In addition to joining, men are also accessorizing with high-end belts and high-end shoes.

The era of the metrosexual is dead and gone. The metrosexual was a trend in the early 2000s, where men were dressing better but it was shocking for everyone to see. When it came to metrosexuals, everyone made it a big deal when men dressed nicely. A founder of a men’s retailer said that men cannot be afraid to look good. It is true that men were once afraid to look good but the internet changed all of that. The internet gives men the ability to buy what they desire without the hassle of going to a brick and mortar store to get it. While brick and mortar stores are seeing a continued group of men shoppers, e-commerce is thriving in record numbers. The annual sales for e-commerce sites grew by 16.7 percent over the last five years. With online shopping, the wait time is eliminated as well as the long lines. Shopping used to be something that men dreaded but now the convenience of the internet makes it easy for men all over the world.

Paul Evans New York is an online men’s retailer that specializes in men’s leather shoes. Paul Evans New York was created by two men from New York City who wanted to provide luxurious leather shoes to men everywhere. Paul Evans’ mens shoes are handcrafted in Naples, Italy by artisans that carefully stitch and attached every piece. Paul Evans shoes are made with Italian calf skin leather. The soles of the shoes are also made with calf skin leather.

Paul Evans New York sells the finest leather oxfords, loafers, wholecuts, boots and sneakers. The men’s shoe brand also sells luxurious belts and briefcases. Men everywhere love Paul Evans New York because of the convenience and the beautiful items.