Don Ressler is revered for his impressive entrepreneurial skills following a couple of successful startups that were established under his name. He has received extensive recognition for spearheading major ventures that enhanced shareholder value. Ressler’s first startup was FitnessHeaven.com, which was purchased by Intermix Media in 2001. It was after this that Mr. Ressler teamed up with the brilliant Adam Goldenberg who was Intermix COO at only nineteen years.
Alena Media, an e-commerce and performance advertising division of Intermix Media, was the brainchild of these two ingenious entrepreneurs. Alena Media was the parent source of income for Intermix Media, and it came at no surprise when News Corp acquired the parent company for more than $650 million back in 2005. Disappointed by these turn of events, both Don Ressler and Adam decided to venture into new opportunities.
Both Ressler and Adam having impressionable skills in the online performance advertising field, decided to build a sovereign brand building enterprise. With the aid of former Alena Media team members, the group held a brainstorming session in Adam’s living room, and two weeks later Intelligent Beauty was born. Don Ressler had found fortune in the partnership he had made with Adam as they were set for even greater success.
Under Intelligent Beauty, DERMSTORE was the first creation. This was established as an online marketplace for skincare and cosmetics. The venture showed promise and two years later Ressler and Adam were on their second performance advertising division known as SENSA. This was an online weight loss program that also showed ingenuity and much promise. Intermix founder Brett Brewer was brought in the team as SENSA’s Chief Executive Officer. Even though Intelligent Beauty has not yet released any financial report, both companies, DERMSTORE and SENSA are said to be more than profitable. This is in view of the $43 million in funding offered to Intelligent Media from Technology Crossover Ventures in 2008.
Much success was still in store for these brilliant entrepreneurs. This was revealed in 2010 after their third brainchild, JustFab, an online subscription fashion retailer that provides the latest in fashion and accessories to its clients. JustFab alone received $33 million in funding from Matrix partners. The company was a sure success having hit the 6 million member mark in 2012. In view of this success, they were able to receive their second round of funding, having secured $76 million from the parent company, Intelligent Beauty, and 3 other major ventures.
Don Ressler demonstrates entrepreneurial ingenuity in his endless successful ventures and he reveals that for him, the ball doesn’t stop rolling there. JustFab has been a hit internationally following its momentous acquisition of ShoeDazzle in August 2013. His kind of success only goes to illustrate that anyone can achieve anything as long as one puts his mind to it.